FINDING THE PERFECT FIT
A well-fitting bra is one of the most important foundations of any wardrobe. Yet with so many styles, fabrics and fits available, finding the right one can often feel surprisingly complex.
DIGITAL FIT STUDIO
The right fit makes all the difference. Bra sizing isn’t always as simple as choosing your usual size—fit can vary between brands and styles, and the right size should work with your shape, not against it.
We’ve put together our fit guidance to help you understand how your bra should fit and choose the size that feels right for you.
SIZING INFORMATION
The Band
The Band
The band is the foundation of support for your bra, so it should fit snugly around your rib cage. It should lie flat against your skin, running straight across your back. A bra with a band that’s too loose will ride up and fail to provide proper support, while a band that’s too tight will dig into your skin and feel uncomfortable.
The Cup & Underwire
The Cup & Underwire
The cups should fully encompass the breast, with no gaps or spillage. If you find that the cups are gaping, it could indicate that the bra is too big, and if you're spilling out, it’s likely too small.
Ensure the underwire sits flat against your rib cage and does not poke or dig into your skin. The underwire should encircle your breast fully, extending to the side of your chest, but not pressing into your breast tissue.
The Straps
The Straps
Straps should sit comfortably on your shoulders, without digging in or slipping off. They are designed to offer additional support, but they shouldn't bear the majority of the load. If your straps are too tight, they can cause discomfort, and if they are too loose, they will fall off and leave you with inadequate support.
COMMON MISCONCEPTIONS
Many of our customers share similar experiences—whether it’s a slight difference in breast size, softness after breastfeeding or the natural effects of aging, and we’re highlighting some of the most common concerns to remind you that you’re not alone.
FIND THE PERFECT STYLE FOR YOUR SHAPE
Finding the right bra isn’t just about size—it’s about understanding your unique breast shape to ensure the perfect balance of fit, support, and comfort. Here’s a guide to common shapes and the styles designed to complement them.
HOW TO MEASURE AT HOME
Band Measurement
Place the tape measure around the rib cage, directly under the bust and keep it level across your back. You should be able to get one to two fingers under the tape measure. This measurement will give you the corresponding band size.
If you like a loose band we recommend you go for the bigger size. If you like a tighter band, we recommend you size down.
Bust Measurement
Place the tape measure loosely over the fullest part of the bust, making sure the tape is level around the body. Take a deep breath in and out to make sure the tape isn’t too tight. This measurement will give you your cup size.
You may fall across two cup sizes. Choose your size based on the kind of fit you like - go for the bigger size if you like a softer band, or the smaller size if you like a firmer fit